Welcome, traveler. Come, rest a spell.

I’m James. Between 9 and 5, I call myself a naming architect, which means I help people figure out what story they should try to tell, and what the first words of that story should be. I could go by 'brand strategist and brand architect and naming strategist and namer and socialization consultant,' but you can see why I'd aim for something a little snappier.

Anyway. I’ve helped define and realize the reputations of scrappy startups and Fortune 100 juggernauts, consumer brands and B2B, in tech and finance and pharma and a friend’s brother’s plumbing business, on my own and in partnership with big names like W+K, Redscout, Interbrand, Prophet, and VSA.

If you (or your boss (or your client)) could use some help defining a strategy or developing a name, or convincing somebody else that your idea is right, you’ve come to the right spot.

See the handy nav bar above for details on my naming services, thoughts on brand strategy, work style, and contact info -- or defy tradition, looking instead in the footer for secret bonus content.

Go with god, and be safe from evil,

James