Thoughts
I like to think about things, often having to do with writing, branding, and culture. If you also like to think about things, and want to compare notes—or if you HATE to think about things and want to be told what to think—then these pages might appeal to you.
The Simplest Style Guide
Writing style rules can be complicated and hard to remember. I've made some simple ones that are easy to remember.
Brand Architecture
The plural of “Brand Strategy.” What each of your brands should stand for, and how they should relate.